Global Compliance Education

Context

Our sustainability team had been working hard to set up our supply chain in compliance with a new standard, the Responsible Down Standard (RDS) and they needed copy to inform the guest about what RDS is and why lululemon chose to participate. 

Creative

Since it is a relevant topic but not a particularly exciting one, I kept the copy on the page and assets short and informative, infusing just enough personality to ensure it sounded like lululemon.