Photo by Mallory Lupick
Hi, I’m Juliana. I’m a copywriter, editor and content strategist currently working at lululemon as a Senior Product Writer on the Product Education Team and Content Director for Greater Vancouver Tenant and Property Management.
I have extensive experience writing copy that’s insight-driven, compelling, informative and fun. This content shows up on the lululemon website, hang tags, and special packaging .
I’ve named hundreds of lululemon styles, including core franchises and high-profile collaboration collections, as well as dozens of their proprietary fabrics and technologies.
I spent four years in the merchandising department (assortment planning and buying) which gives me a business, tech-savvy edge that sets me apart from other writers. This foundation means I create high-level communication strategies with a pragmatic business lens.
When I’m not writing for lululemon, I can be found on a set acting, in a studio dancing, in the mountains hiking, or hanging out with my SPCA-rescue cats: Ebenezer and Emilia.
Fun fact: I’m also an award-winning filmmaker. In 2022 I executive produced my first screenplay, a short film called Harbour alongside my dream team partners, Brenda Whitehall and Keara Barnes. Our film is now on the festival ciruit collecting accolades.